As of August 12, 2026, the European Union has a new packaging regime: the Packaging and Packaging Waste Regulation, or PPWR, is now directly applicable across all 27 EU member states, replacing the previous Packaging and Packaging Waste Directive. The change is relevant to almost every company that manufactures, imports, distributes or sells packaged products in the EU, from food and consumer goods manufacturers to retailers, e-commerce companies, importers and packaging supp