Automation’s Hidden Bottleneck: Why Energy Strategy Is Now a Supply Chain Priority
- Sophia Hernandez
- Jul 24
- 2 min read
Yael Kochman CEO of Re:Tech argues that automation without energy and resilience planning is building future failure into today’s systems. CaPow makes the case for rethinking how energy flows through logistics.
Charging Time Is Killing Throughput
The warehouse of the future is fast, autonomous, and often stuck waiting for a charge.
As companies double down on automation to manage labor shortages and meet demand spikes, one constraint is quietly undercutting ROI: energy strategy.
“The one shift supply chain leaders can’t afford to ignore is reaching 100% operational efficiency from their automation investments,” says Prof. Mor Peretz, Co-Founder and CEO of CaPow. “Most robotic fleets today are running far below potential because they’re still wasting hours a day on charging.”
CaPow’s Power-in-Motion technology delivers energy wirelessly to moving robots, eliminating downtime for recharging. That energy is delivered during tasks, keeping robots in continuous motion. “When power delivery becomes invisible, automation becomes unstoppable,” Peretz argues.
Yael Kochman on Resilience as Strategy
While CaPow tackles the micro-level inefficiencies, Yael Kochman, CEO of Re:Tech.io, zooms out to the system level. Her thesis: resilience has replaced efficiency as the north star of supply chain strategy.
“In today’s environment of constant disruption—from climate shocks to geopolitical instability—real-time visibility and AI-driven planning tools are not optional,” Kochman says.
She cites control towers, autonomous planning platforms, and digital twins as core technologies enabling agility. In her view, companies that continue to optimize for cost alone are playing a dangerous game. “Resilience is the new efficiency,” she says. “As highlighted in my recent article, leaders who invest in the right tools now will be the ones who thrive in uncertainty, not just survive it.”
Energy may not be top of mind when companies think about supply chain transformation. But as automation scales and operational resilience becomes a strategic priority, invisible infrastructure—power, data, coordination—is proving just as critical as the robots themselves.
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